There is this sense on social media we have to follow XYZ, if we are not, we can be made to feel like we out of the loop, not cool enough or worse, a snob. Fun fact, I don’t follow Kim Kardashian (or the majority of the Kardashian clan) on my socials, never have and I don’t see myself doing so anytime soon and why? because she isn’t someone who I am interested in. I am becoming more and more mindful of who I am following. In the words of Marie Kondo, if they don’t spark joy, it is bye bye or in this case not follow.
Instagram and Twitter should be seen as information channels where much like television everything that appears on screen we soak in. Therefore, making perfectly good sense, to only follow the channels featuring content which are aligned with who I am as a person.
This changes over time and that is ok. For instance, there was a time when I was obsessed with all things beauty. I was writing about everything I purchased, I followed all the beauty bloggers you could imagine. The majority of the content I watched on Youtube were beauty reviews and nothing else. Today while I still enjoy the odd beauty post and I do watch people sharing their beauty favorites my focus is more around cruelty-free and vegan products. I also diversified my feed to reflect my other interests such as reading, following people who discuss certain political topics so I can stay informed and be a part of the conversation. In short following the content, I resonate with the most and wish to engage with.
Over the years I have met some lovely people, come across some lovely Instagram accounts which in the past I would have followed instantly, now I take a step back and look at the content they are producing and think to myself, do I want this on my timeline? I think of it like an attractive partner who doesn’t have the conversation skills you are looking for. They may be good to look at but the relationship is short-lived because ultimately, they are not bringing more depth to the table.
Who we follow is important. It subconsciously affects us in ways probably know the full extent off for years to come. So just be mindful the next time you’re about to hit that follow button.